Telstra SWOT Analysis and Marketing Strategies

1.0 IntroductionTelstra Corporation is a telecommunications and information services company. It provides a be sick of services including refractory store services, Internet access, and business services. Telstra is the commercialize leader in the telecommunication industry in Australia, with bingle and only(a) and only(a) of the most prominent brand names. However, its products and operating services looking at an increasing threat from competitors. An analysis with recommendations of Telstra marketing is necessary in order to improve its performance. 2.0 SWOT Analysis2.1 Strengths?Telstra is one of the biggest brands in Australia and dominates the leadership business position of telecommunications and information services in this country. ?Telstra owns and operates an extended network infrastructure which will give it a free-enterprise(a) profit over industry rivals, whose networks fail to cover tout corps de ballet of Australia, especially the remote and campes tral atomic number 18as of the country. ?Telstra has the latest technology on brisk ( next G Network) and wideband (ADSL 2 Plus) to compete with former(a) telecomm operators. ?Telstra has 115 owned Telstra branded stores and 153 licensed shops that atomic number 18 strategically located across Australia. 2.2 Weaknesses?Telstra is lack of initiative to turn internationally and limits its growth strategy. ?The price of mobile phone and broadband plans are much higher than those of the other companies. ?Telstra reduced fixed line advertising and invested a huge bud home on on promoting revolutionary products such as Next G Network. ?Telstra is keeping instruction on postpaid mobile phone plans rather than pay mobile phone. 2.3 Opportunities?Telstra is the Australian governance?s contracted information supplier. Through a governing body initiative, Telstra spread out its CDMA network to rural areas. Therefore, the company has one of the most extensive CDMA networks in Austr alia. ?Telstra has expanded their services i! nto a highly bringed section of the telecommunications market with the slaying of 3G. It leads to the increasing demand for broadband. ?The increasing demand for broadband... If you want to get a undecomposed essay, order it on our website: BestEssayCheap.com

If you want to get a full essay, visit our page: cheap essay